At Funlandia, we don’t just build playgrounds—we help bring new ideas to life. We support brands in finding new ways to connect with families through play. One of the most exciting examples of this is our long-term partnership with Neobio, a leading name in China’s premium indoor family entertainment. Together, we developed the BE1ST Sports Center, a project that pushes boundaries and introduces a fresh, sports-focused experience for a new generation of families.
Neobio: A New Direction in Family Entertainment
Neobio has always taken a different approach to design. Instead of sticking to the typical bright primary colors, they focus on aesthetics that appeal to both kids and adults—more refined, more modern, and more immersive. When they decided to create something more athletic and interactive, they turned to a trusted partner. We were proud to step in and support that vision.
BE1ST Sports Center: Where Vision Meets Collaboration
Located in Beijing and spanning over 8,000 square meters, BE1ST is more than just a playground. It’s a multi-purpose space that blends sports, play, and learning, with 500+ ways to play across a wide range of attractions. Every piece of equipment and design detail was planned to match Neobio’s vision of a modern, movement-based entertainment space. From start to finish, Funlandia delivered a full turn-key solution—from planning to installation.
Funlandia’s Role: Making the Vision Real
Our design strategy for BE1ST was centered around three key ideas: Young, Trendy, and Sport-Oriented. We worked closely with Neobio to build something that stands out in both form and function.
01
Design That Breaks the Typical
The park features bold color combinations, strong geometry, custom lighting, and themed zones that feel fresh and exciting.
02
Rethinking Sports Through Play
BE1ST blends active and relaxed play into one seamless environment, encouraging free movement while keeping it engaging and accessible.
03
Play for All Ages
The attractions are designed with teens, young adults, and families in mind. From fitness-based games and training zones to team-building spaces, there’s something for everyone.
Key Features at a Glance
BE1ST includes a variety of activity areas that are both fun and functional:
These are just a few of the ways visitors can explore movement and have fun—together.
Rope Courses
Among the park’s most visually striking features are the Rope Courses, which combine bold visuals with physical challenges. The use of integrated lighting and a colorful layout helps create an immersive experience. A Rail Fly adds an extra element of thrill for adventurous guests.
The Warrior Courses are designed to bring out the competitive side of guests while promoting physical activity. With over a dozen unique obstacles, they’re built to maintain visitor flow, encourage repeated participation, and make a strong visual impact from the moment guests walk in.
A Space That Represents What’s Next
BE1ST isn’t just a place to play—it’s an example of how the right partnership can reshape what a brand stands for. With Neobio’s direction and Funlandia’s support, this project shows what’s possible when creativity and strategy come together.
We’re proud to have played a part in this journey.
We create meaningful play for families.