Melbourne’s next-generation hybrid Family Entertainment Centers (FEC) tackle the common challenges of high-tech venues, such as limited capacity and low repeat visits. By partnering with Funlandia, this project integrates high-tech attractions with the high-capacity, physical play of Funlandia. This strategic blend includes our core Soft Play Equipment and dynamic Adventure Play, resulting in a unique and sustainable business model that appeals to a wider audience.
This innovative approach has proven to be a resounding success, tripling daily guest capacity and significantly improving customer engagement and retention. The project’s success is a testament to the power of a strategically designed product portfolio, with key attractions like the Thrill Arena and Super Runio leading the way. These high-performance Interactive Games combine digital technology with active physical challenges, demonstrating how smart design can drive long-term profitability and broad appeal.
