In the fast-evolving Saudi Arabian entertainment industry, even dominant market leaders must constantly adapt. Malahi, one of the Kingdom’s most recognized and established FEC brands, has enjoyed years of success operating across Saudi Arabia. However, with the increasing intensity of market competition, Malahi recognized the growing need to upgrade both their brand and customer experience to stay ahead.
That’s when they once again turned to Funlandia, their long-standing partner and one of the industry’s most trusted turnkey play solution providers.
A Strategic Upgrade for a Leading Brand
Having collaborated successfully on the first two 1NOOS parks, Malahi partnered with Funlandia for a new and even more ambitious project—this time at the iconic Riyadh Gallery Mall, one of the most well-known and prestigious shopping malls in Riyadh and the entire Kingdom of Saudi Arabia. This location was selected not just for its foot traffic, but for the strategic value it brought as a symbol of quality and family-centered lifestyle.
The goal was clear:
to build a flagship-level indoor playground that could fully represent the next stage of the 1NOOS brand—more immersive, more exciting, and more visually distinctive than ever before.
A Trusted Turnkey Partner in Transformation
Funlandia was not just a product supplier in this project—we served as a comprehensive turnkey partner, bringing together design, engineering, theming, and execution. Through close collaboration with Malahi’s team, Funlandia delivered a fully integrated solution that helped transform the 1NOOS concept into a new generation of immersive, story-driven family entertainment.
This project at Riyadh Gallery Mall was not the beginning, but rather the culmination of a brand evolution journey that started with two earlier 1NOOS locations. Building on those foundations, Funlandia worked closely with Malahi to create a next-level experience tailored for a premium retail environment.
Riyadh Gallery Mall: The Ideal Stage for a Flagship Venue
Positioned in Riyadh Gallery Mall, the most high-profile mall in the city, this new 1NOOS park was designed to turn heads. The location itself demanded excellence—and the 2,000-square-meter park had to deliver not only a fun experience, but a strong visual and emotional identity that could engage visitors from the moment they entered.
Funlandia responded with a concept centered around the character NOOS, a cheerful circus monkey whose story unfolds throughout the park. We built him a home—an immersive town filled with challenges, surprises, and cultural elements that reflect both local architectural styles and a vibrant storytelling approach.
Funlandia's Turnkey Excellence in Action
As a complete turnkey solution provider, Funlandia’s role extended far beyond manufacturing playground equipment. Our team worked closely with Malahi throughout every stage—from early concept and layout design to production, installation, and post-opening support.
Funlandia’s creative and technical teams collaborated with Malahi to:
- Reimagine their brand through a themed environment centered around NOOS.
- Develop open circulation routes and modular layouts for operational efficiency.
- Integrate attractions such as the Volcano Slide, Super Runio, Indoor Playground, Trampoline Park, Rope Courses, Climbing Walls, Junior Warrior Courses, and Rail Fly—all engineered for safety, durability, and fun.
- Curate color schemes and lighting that matched the brand identity while enhancing visibility and engagement across zones.
The Super Runio attraction, in particular, became an instant hit. Its true interactivity, competitive gameplay, and high throughput capacity made it a standout experience, capturing the attention of older kids and social media audiences alike.
Commercial Impact & Public Reception
Since opening in March 2025, 1NOOS at Riyadh Gallery Mall has quickly become one of the most talked-about indoor playgrounds in the region. Positioned in a landmark retail destination, the project has drawn crowds, generated viral social media content, and delivered strong early returns.
It now stands as a benchmark for the Malahi brand, showcasing what is possible when entertainment, design, and culture converge in a truly family-friendly experience.
Looking Ahead
For Malahi, this flagship venue marks a major step in redefining their brand experience. For Funlandia, it is a proud symbol of our commitment to helping clients transform vision into reality.
Through our full-suite turnkey services, Funlandia empowers operators like Malahi to not just compete, but lead in a changing market—with spaces that are safer, smarter, and more profitable.