From FABY LAND to MY TOWN
Funlandia Empowers Al Othaim Entertainment to Create a Landmark Family Entertainment Destination
Al Othaim Entertainment: Evolving from Retail Leader to Entertainment Visionary
Since 1956, the Al Othaim Group has been synonymous with quality and customer loyalty throughout Saudi Arabia. As a dominant force in the retail market, they understood the importance of meeting the evolving needs of their customers. Recognizing the growing demand for sophisticated family entertainment, Al Othaim Entertainment sought to create a new experience that would resonate with modern families. This meant moving beyond the traditional playground model and embracing a more immersive, engaging, and visually captivating approach. Their previous entertainment brand, FABY LAND, served its purpose, but it was time for a transformation.
Add Your Heading Text Here
A Vision for Success: Why Al Othaim Chose Funlandia – The Global Upgrade Expert
Al Othaim Entertainment’s vision for My Town Adventure Park was ambitious: a family entertainment center that transcended the ordinary. They sought to create a space that was not only fun but also educational, engaging for all ages, and visually stunning, featuring immersive themes and a modern design aesthetic. The goal was to create a destination that would attract families and drive traffic to their malls, acting as a powerful anchor store that enhanced the overall shopping experience. To achieve this, they needed a partner who understood the power of design and could bring their vision to life.
They chose Funlandia, recognizing their expertise in creating innovative and visually compelling play environments in creating innovative and visually compelling play environments and their reputation as the global leader and preferred partner for upgrading large-scale entertainment brands.
Made them the ideal partner for this project. This decision was more than just a business transaction; it was a commitment to design excellence and a shared vision for the future of family entertainment.
Funlandia's Solution: Crafting an Immersive Entertainment Experience
Funlandia’s solution was a custom-designed entertainment center that embodied Al Othaim’s vision for a modern, themed, and engaging experience. My Town Adventure Park is not just a playground; it’s a collection of meticulously crafted worlds, each designed to spark imagination and encourage exploration.
The design philosophy centered around:
01
Role-Playing Immersion
Encouraging children to step into different roles in a “town” and explore their creativity through imaginative play.
02
Interactive Environments
Creating spaces that encourage active participation and engagement.
03
Themed Attractions
Developing unique and memorable experiences based on popular circus themes.
04
The appealing color palette
The color was carefully selected to create a visually appealing and engaging environment, incorporating both vibrant accents and more muted tones to create a sense of depth and realism. The lighting was also carefully considered, using a combination of natural and artificial light to create a warm and inviting atmosphere.
05
The product portfolio included a diverse range of attractions, each carefully designed to complement the overall Aesthetic and immersive experience. Themed Indoor Playgrounds, Adventure Rope Courses, Scenic Climbing Walls, Imaginative Playhouses, Dynamic Trampoline Zones, Themed Slides, and challenging Super Runio that weave through themed landscapes, encouraging exploration and problem-solving and providing a thrilling and visually captivating experience.
Building a World of Wonder: Collaboration and Efficient Execution
Funlandia worked closely with Al Othaim Entertainment throughout every phase of the project, from initial concept development to final installation. The collaboration was characterized by open communication, shared vision, and a relentless commitment to excellence. Funlandia’s experienced team managed the project with precision and efficiency, ensuring a seamless and successful launch. The result was a succession of magical worlds that exceeded all expectations.
Results: A Design-Forward Destination and a Thriving Anchor Store
MY TOWN Adventure Park has quickly become a beloved destination for families, celebrated for its immersive design, engaging activities, and modern aesthetic. It has not only elevated Al Othaim Entertainment’s brand but has also proven to be a valuable asset to the malls, driving foot traffic and boosting sales for other tenants.
The success of MY TOWN was celebrated at the recent Saudi Entertainment and Amusement (SEA) expo. During a gala dinner, Al Othaim Entertainment presented Funlandia with the “Strategic Partnership“ award, recognizing our outstanding contribution to the creation of this design-forward family entertainment destination.
Funlandia's Value: Innovation, Design Excellence, and a Commitment to Client Success
Funlandia’s success in building MY TOWN for Al Othaim is a testament to our design expertise, our commitment to innovation, and our unwavering focus on client satisfaction. We provide more than just play solutions; We create immersive experiences that captivate visitors and drive business success.
MY TOWN Adventure Park stands as a shining example of the power of design and collaboration. As proven by Al Othaim Entertainment’s trust and success with MY TOWN, Funlandia is the premier and trusted global partner for large entertainment brands seeking world-class upgrades and transformations. Funlandia is proud to have partnered with Al Othaim Entertainment to create these landmark family entertainment destinations, setting a new standard for innovation and design excellence in the industry.