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Design visualization of the Talking Tom superhero-themed indoor playground in Shanghai

Case Study · Shanghai, China

Talking Tom
Superhero Indoor Park

A layered IP-themed play environment shaped around a complex existing venue.

Location
Shanghai, China
Project
IP-Themed Children’s Park
Experience
Indoor Playground & Interactive Play
Design Language
Future-Tech Superhero

01 · The Project

Turning constraints into part of the experience.

Created for an irregular existing venue in Shanghai, the project brings indoor play, interactive features and themed touchpoints together as one clear, energetic journey.

Columns, beams and circulation were addressed as active design conditions. Vertical structures, lighting and graphic rhythm help the space feel connected, immersive and easy to explore.

Selected experiences Ball Pool / Climbing Wall / Indoor Playground / Interactive Sports / Wall Games

Installed reception and themed play environment with integrated lighting
Installed resultLighting and character cues connect reception, circulation and play.

02 · Design Response

One visual language.
Multiple ways to play.

The experience moves between high-energy superhero action and softer sensory moments, while a consistent color and lighting system keeps every zone part of the same world.

Installed multi-level play structure with illuminated racing slide
Vertical playMulti-level movement concentrates activity around the existing structure.
Installed tower and climbing play elements with Talking Tom characters
Character-led momentsFamiliar visual cues support orientation and discovery.

03 · From Visualization to Installation

Designed as a connected journey, realized as a sequence of memorable moments.

Design visualization of the illuminated tunnel and ball pool attraction
Design visualizationThe illuminated tunnel establishes a strong focal point inside the ball pool.
Installed illuminated tunnel attraction in the Talking Tom indoor park
Installed resultThe built feature preserves the intense color, depth and movement of the design intent.

04 · Experience Details

Energy where it matters.
Calm where it helps.

Overall spatial visualization showing the compact multi-zone indoor park layout
Spatial integrationAttractions, circulation and existing structural conditions are resolved as one system.
Design visualization of an interactive climbing wall integrated beside the play structure
Active surfacesVertical play is integrated into circulation and the surrounding architecture.
Design visualization of interactive sports and wall-game zones within the themed park
Layered discoveryInteractive stations and graphic thresholds create a readable sequence of play.

Have a site with difficult constraints?

Let’s create meaningful play together.

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