Transforming the Play Experience at Chuck E. Cheese
Funlandia’s Contribution to a New Generation of Family Entertainment
A Pioneer in Dining + Play Integration
Since its founding in 1977, Chuck E. Cheese has led the evolution of children’s entertainment by pioneering a unique model that combines family dining with indoor play and arcade experiences. As a household name with more than 570 locations worldwide, Chuck E. Cheese has long set the standard for safe, clean, and family-friendly environments.
INDOOR PLAY
PARTY
ARCADE
FAMILY DINING
In recent years, as both the restaurant and amusement industries have continued to evolve, Chuck E. Cheese recognized the need to upgrade its entertainment offerings—especially by incorporating more active, movement-driven attractions that encourage physical engagement and social interaction among children. That’s where Funlandia came in.
A Global Collaboration Rooted in Innovation
Chuck E. Cheese selected Funlandia as a strategic partner to help modernize and diversify its indoor playground offerings. To date, Funlandia has designed and delivered 50+ customized playgrounds across more than eight countries, including Saudi Arabia, South America, and Central America—covering over 10,000 square meters in total.
These projects reflect a close alignment between Chuck E. Cheese’s vision and Funlandia’s expertise in designing immersive, high-quality, and culturally adaptable play solutions. Our playgrounds not only complement the dining experience but also introduce new layers of fun and movement that resonate with today’s active families.
Key Attractions: What Sets These Playgrounds Apart
Each installation integrates signature attractions that reflect Funlandia’s commitment to safety, engagement, and innovation, while remaining in harmony with the Chuck E. Cheese brand identity.
Designed as a ground-based alternative to traditional high-rope courses, this attraction retains the physical challenge and broad age appeal of elevated rope structures—while eliminating the need for harnesses or belay systems. It significantly reduces operational complexity and cost, making it ideal for restaurant-based entertainment environments.
A visually striking, motion-activated centerpiece that immediately captures children’s attention and drives high repeat play.
Integrated Systems:
With a color scheme that blends Chuck E. Cheese’s signature purple and yellow tones, each project delivers a space that is instantly recognizable yet customized to local site conditions and visitor expectations.
Beyond the Traditional FEC Model
This collaboration also marks a significant milestone in Funlandia’s broader expansion into restaurant-based entertainment environments. It demonstrates how our experience with chain Family Entertainment Centers (FECs) and trampoline parks can be applied to new venue formats—offering turnkey solutions that are visually appealing, operationally efficient, and commercially successful.
Looking Ahead
As Funlandia and Chuck E. Cheese both continue to grow their global footprints, this partnership serves as a blueprint for how dining and play can be integrated at a higher level. For Funlandia, it also reinforces our mission to help leading brands create modern, memorable, and movement-oriented experiences for the next generation of families.