Project Overview: Redefining Indoor Play in Limited Spaces
In Riyadh’s bustling Al-Faisaliah Mall, how can a captivating children’s park be squeezed into a limited space and height? Al Othaim Entertainment partnered with Funlandia, innovating boldly with interactive games and play equipment to create My Town Adventure Park. This park, combining fun, learning, and interaction, not only meets the entertainment needs of high-end families but also becomes the center’s new traffic magnet.
About Our Client: A Trusted Leader in Saudi Entertainment
Al Othaim Group is a Saudi retail giant, with Al Othaim Entertainment dedicated to providing high-quality entertainment experiences for families. My Town Adventure Park, a key children’s entertainment brand, emphasizes edutainment and is beloved by local families. Funlandia, a long-term strategic partner, consistently helps upgrade their entertainment brands, jointly exploring the endless possibilities of children’s entertainment.
While Al Othaim’s existing entertainment portfolio enjoyed widespread success, the vision for this My Town Adventure Park was more ambitious. They aimed to introduce a new paradigm in interactive family entertainment—a departure from conventional formats that prioritized immersive storytelling and dynamic engagement. Funlandia was entrusted to deliver a unique venue embodying this forward-thinking concept.
Overcoming Constraints: Transforming Spatial Limitations into Creative Opportunities
With a space of 1300 square meters and restricted height, how can we maximize space utilization and create an engaging entertainment experience? How can we break away from the homogeneity of traditional parks and create a more interactive and immersive play atmosphere? Al Othaim aimed for My Town Adventure Park to be more than just a playground; it should be a space that inspires children’s imagination and promotes parent-child interaction.
Leveraging its extensive experience and innovative vision, Funlandia crafted a bespoke solution for My Town Adventure Park, seamlessly blending traditional play with cutting-edge technology through an interactive games and non-powered equipment system. This customized design and technological innovation culminated in immersive play zones where children learn, explore, and grow through engaging games.
Integrate interactive projection technologyseamlessly into the scene design, creating a magical interactive experience that allows children to explore the world and learn knowledge through games.
1) Interactive Immersion Zone
As the park’s star project, Super Runio attracts the attention of many children with its unique challenges and fun, becoming the most popular interactive area in the park.
Use bright and lively colors and cartoon elements to create a relaxed and pleasant atmosphere. At the same time, incorporate multimedia interactive technology to make the park full of technology and a sense of the future.
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Measurable Success: Delivering Business Impact and Joyful Experiences
After opening, My Town Adventure Park quickly became a new landmark for high-end family entertainment in Riyadh.
Measurable Success
Partnership for the Future: Building Tomorrow's Play Spaces, Together
Funlandia is always committed to providing customers with excellent entertainment solutions. Through close cooperation with Al Othaim, My Town Adventure Park has successfully created an innovative children’s park integrating play, learning, and interaction. In the future, Funlandia will continue to uphold the spirit of innovation and bring more exciting entertainment experiences to families around the world.