Driving Innovation

Funlandia’s Role in BOUNCE Thailand’s Transformation

The Challenge: Standing Out in a Competitive Market

BOUNCE is one of the leading global trampoline park brands, recognized as a household name in the Family Entertainment scene. In Bangkok, Thailand, where the trampoline park scene is vibrant and competitive, BOUNCE understood that to thrive, they needed to stand out. They identified a key opportunity: while many parks focus on young children, the older kids and teenage demographic remained largely untapped.

As BOUNCE planned their new venue, they faced three key challenges:

Attracting Older Kids and Teenagers

The existing trampoline parks had largely failed to engage older demographics. BOUNCE needed to develop attractions that were exciting and appealing to teenagers, an audience searching for dynamic experiences.

Reducing Operational Costs

With high operational expenses cutting into profits, they had to find ways to provide a top-notch experience while keeping costs in check. This included minimizing staffing needs and optimizing equipment usage.

Maximizing Space Utilization

Their location offered 760 square meters of space with a 10-meter ceiling height. It was critical to make full use of this area for both maximizing play opportunities and creating an engaging environment without crowding.

In response to these challenges, BOUNCE turned to us, their longstanding partner. Our guiding motto, “Create Meaningful Play for Families,” laid the groundwork for designing an experience that aligned with BOUNCE’s vision and goals.

Funlandia’s Tailored Solution

To help BOUNCE overcome these challenges effectively, our Funlandia Team implemented a comprehensive strategy centered around maximizing engagement and operational efficiency.

Add Your Heading Text Here

1. Innovative High-Challenge Attractions

To cater to the older kids and teenage demographic, we introduced Net Courses and a Multi-purpose Sports Court with AirTrack into the venue.

Net Courses

Enclosed Net Structure

This design allows for safe exploration without the need for safety harnesses. Players can move freely and take risks without compromising safety.

Diverse Challenges

We included a variety of obstacles, such as X-Cross, Net Bridge, and Hanging Balls, offering a range of difficulty levels that challenge players and keep them engaged.

The Spiral Slide

Standing at 10 meters, this slide is not just a thrilling addition; it acts as a beacon that draws in visitors, encouraging them to explore the park further.

Air Arena (Multi-purpose Sports Court with AirTrack)

Cushioned AirTrack Surface: This surface is ideal for freestyle gymnastics, ball games, and other interactive sports. It minimizes the risk of injury while maximizing fun.

Versatile Use: The Air Arena can host individual practices and team competitions, making it a hub for both athletic development and social interaction among teenagers.

2.A variety of equipment options

FREE-JUMP ARENA

BIG BAG ZONE

THE WALL

Integrating these attractions not only made BOUNCE more appealing to older guests but also enhanced their reputation as a modern, innovative venue that promotes active fitness and healthy play.

Project Highlights

The introduction of high-challenge attractions successfully brought in older kids and teenagers, significantly widening BOUNCE’s customer base.

Market Expansion

By removing the need for harness-based rope courses, BOUNCE cut operational costs and reduced staffing requirements, ultimately boosting profit margins.

Cost Efficiency

We capitalized on the venue's 10-meter ceiling height to introduce vertical elements, creating exciting play opportunities while maximizing the utility of available space.

Space Optimization

The Result

BOUNCE Sports Park officially opened its doors on October 4, 2024. In a short span, it became one of the hottest trampoline parks and family entertainment centers in Bangkok. Here are some key outcomes:

Increased Teen Engagement: The park attracted a robust teenage clientele, successfully expanding its appeal beyond traditional family audiences.

Social Media Buzz: Visitors actively shared their thrilling experiences online, significantly enhancing BOUNCE’s visibility and helping to build a strong community around the brand.

Sustained Growth Opportunities: With the park’s innovative offerings, BOUNCE positioned itself for ongoing growth and the ability to introduce new attractions and events.

Final Thoughts

The success of BOUNCE Thailand underscores both the strategic vision of BOUNCE and our innovative expertise. By blending market insights with advanced play products and efficient designs, we helped them effectively navigate industry challenges and unlock new revenue streams.

As Funlandia continues to expand its global impact, we stay committed to our core philosophy: “Create Meaningful Play For Families.” By integrating creative play elements with strategic business solutions, we are not just shaping the future of indoor entertainment; we’re ensuring that every play space serves as a place of joy, connection, and lasting memories.

Let’s Build Your Vision Together

If you’re looking to enhance your entertainment space, let’s talk. At Funlandia, we focus on customized play solutions that align with your goals. We’re ready to collaborate and create something that truly resonates with your brand and targets. Just reach out, and let’s start shaping your vision.