Designing Play Differently
Designing Play Differently: Funlandia’s Creative Journey with MaryMaris in Vilnius
When MaryMaris, the leading family active entertainment brand in Northern Europe, set out to elevate its offerings in Vilnius, Lithuania, it partnered with Funlandia to bring a new level of creativity, safety, and play value to the region. Through our close partnership, Funlandia helped transform MaryMaris’ vision into an innovative, world-class family destination. By merging MaryMaris’s understanding of local families with Funlandia’s expertise in innovative play design, we have created an experience that stands as a new benchmark for the entire industry.
From Vision to Reality: Funlandia’s Client-Centric Approach
At Funlandia, we begin every project by immersing ourselves in our client’s needs and the expectations of their audience. For MaryMaris, this meant:
Catering to multi-generational families who value safety, interaction, and diverse, engaging experiences.
Enhancing brand distinctiveness in a competitive, innovation-driven market.
Catering to multi-generational families who value safety, interaction, and diverse, engaging experiences.
Together with the MaryMaris team, we crafted an integrated design and operations solution, unleashing the full potential of over 1,300 sqm–and paving the way for MaryMaris’ international growth.
Smarter Space: Vertical Thinking and Seamless Movement
Our hallmark at Funlandia is smart spatial innovation. In Riga’s MaryMaris Indoor Play Park, we introduced:
Multi-Entry, Multi-Circuit Design
Intuitive, multiple-entry routes and layered circuits make the park accessible from all directions. This design delivers:
- Doubled play capacity and exploration options
- Optimized visitor flow, minimized congestion
- Dynamic, ever-changing play experiences with every visit
The Net Courses Backbone
A signature feature, custom-designed Net Courses interconnects trampoline zones, the iconic Volcano Slide, Rainbow Nets, mazes, obstacle challenges, and more. This fully enclosed net system offers:
- Continuous, immersive adventures across all zones
- Safe, high-level activity with minimal operational supervision
- Fluid movement, where children can roam and discover without barriers
Innovative Play, Custom Experiences for Every Family
Funlandia’s product expertise shines throughout the park, ensuring every visitor–from toddlers to teens, parents to grandparents–finds their moment of joy:
Eye-catching and exhilarating, this circus-themed centerpiece instantly captures imagination and energy.
Our state-of-the-art, fully enclosed rope systems guarantee safety and freedom, eliminating the need for harnesses or complex supervision–reliably reducing operational costs.
Rainbow Nets, Trampolines, Ninja Courses, Climbing Walls, Ball Pools, Soft Play Areas: Each area is purpose-designed for fun, movement, and social interaction, suitable for all ages and skill levels.
Todder Soft Play
Rainbow Nets
Trampolines
Ninja Courses
Child's Climbing
Social and Party Spaces
Integrated family dining and celebration rooms add hospitality value, supporting birthdays, school events, and unforgettable family moments.
Every element, from features to flow, is tailored to enable flexible usage and easy scalability, supporting MaryMaris’ mission of bringing diverse families together in an energetic, high-quality, and secure environment.
Distinctive Visual Identity: Immersive, Lively, and Local
To strengthen the MaryMaris brand and create an inviting, memorable atmosphere, Funlandia curated:
- Vivid, party-inspired color palettes blending joyful hues with modern aesthetics
- Thematic zoning where every area is visually unique, amplifying the story and cultural identity of MaryMaris and the local community
Comprehensive Delivery: A True Turnkey Partnership
Funlandia goes beyond design. With MaryMaris, we provided end-to-end support:
In-depth needs analysis and strategic planning
Bespoke design integration and thematic narrative development
Product engineering, manufacturing, and installation
Logistics, commissioning, staff training, and supporting materials
Ongoing consultation to support operational excellence and future growth
Looking Ahead
The new MaryMaris Indoor Play Park stands as a testament to what’s possible when innovative design meets client-driven partnership. Funlandia is proud to empower MaryMaris to lead the Baltic region’s family entertainment industry and set new standards across Europe.
With Funlandia, you don’t just build a playground–you create a destination for families, memories, and lasting brand value.