Chuck E. Cheese's Next-Gen Flagship
Funlandia’s Breakthrough in Multi-Age Family Entertainment
The landscape of family entertainment is constantly evolving. As industry leaders, Funlandia is proud to announce its groundbreaking collaboration with Chuck E. Cheese on their new global flagship store. This landmark project goes beyond traditional children’s entertainment, reimagining the Chuck E. Cheese experience as a global benchmark that seamlessly integrates “Dining + Multi-Age Play + Interactive Technology.”
Funlandia’s innovative design philosophy has been pivotal in breaking away from conventional “toddler-centric” styles, allowing CEC to significantly expand its appeal to a broader demographic. This partnership is a testament to Funlandia’s global expertise and commitment to pushing the boundaries of family entertainment.
Chuck E. Cheese–An American Icon Evolving
Chuck E. Cheese is a global icon in family entertainment, renowned for its unique blend of pizza, arcade games, and character-driven fun. With more than 570 venues in over 16 countries, it is a beloved destination for millions of families. However, like many long-standing brands, CEC faced the challenge of evolving its offerings to meet the demands of a new generation.
INDOOR PLAY
PARTY
ARCADE
FAMILY DINING
The Challenge: Elevating a Legacy Brand for a New Era
Chuck E. Cheese aimed to modernize its brand and broaden its customer base, seeking innovative attractions to offer more thrilling and engaging experiences that could served as a global demonstration store, setting a new standard for all future CEC locations worldwide. The challenge was clear: how to evolve from a “toddler-centric” perception, attract older kids, and set a new global standard.
Funlandia was selected as the ideal partner due to our proven global track record, particularly our existing success in delivering over 20 play zones for CEC across 8+ countries. Our reputation for innovative, multi-generational design and trusted expertise in transforming complex visions into thriving entertainment spaces perfectly aligned with CEC's ambitious goals for this flagship project.
Funlandia’s Innovative Solution: Design & Play Elevated
Harnessing global best practices and creative ingenuity, Funlandia developed a comprehensive solution focused on multi-age engagement and brand identity.
Our design intentionally incorporates diverse play elements to cater to varying age groups and thrill levels.
A definite adrenaline booster, this large slide propels players into a cushioned airbag, delivering an unforgettable and exhilarating experience. This directly addresses the need for high-thrill options that break away from traditional “kiddie rides” and attract older kids and teens.
Rope Courses
Breaking the previous low-age style, these high-altitude adventure courses offer a dynamic and challenging experience. They not only provide diversified play options but also cleverly utilize vertical space, often integrated above or alongside trampoline areas, maximizing the play footprint.
As a star product in any children's park, the Super Runio area is highly attractive to younger children and serves as a vibrant, central highlight within the playground, ensuring engagement for all ages.
2. Seamless Integration of Fun & Functionality
3. Beyond Play–A Holistic Entertainment Hub
This flagship location is more than just an indoor playground; it’s a comprehensive family entertainment destination. It represents a perfect marriage between family gatherings and state-of-the-art play facilities, a testament to Funlandia’s expanding market reach beyond traditional FECs and trampoline parks.
Impact & Global Significance
For Chuck E. Cheese: This project will serve as a global benchmark, demonstrating the brand’s commitment to innovation and its ability to attract and entertain a broader, multi-generational audience.
For Funlandia: This collaboration further solidifies Funlandia’s position as a leading innovator in the global leisure industry. Our partnership with Chuck E. Cheese is just one example of our successful expansion into new areas, including children’s restaurants, demonstrating our truly global footprint and capabilities.
For the Industry: This project establishes a new paradigm for “dining + entertainment” venues, showcasing how innovative design and diverse play elements can revitalize established brands and create highly engaging, future-proof family destinations.
To ensure delivery and quality, Funlandia’s CEO Edward personally attended the opening of the flagship store, inspecting every detail on site and communicating directly with the CEC team. The result exceeded expectations: both the client and local management were highly satisfied with the engineering quality and the overall execution. Our work was met with outstanding praise, further affirming Funlandia’s commitment to excellence and partnership.
Looking Ahead
Funlandia is immensely proud of its ongoing partnership with Chuck E. Cheese. This global flagship project is a powerful testament to our shared vision: to continuously innovate and deliver unparalleled family entertainment experiences. We are committed to pushing creative boundaries and remain dedicated to helping our clients achieve their strategic goals, transforming spaces into thriving hubs of fun and adventure for all ages.