When golden bears race through colorful gummy tubes and laughter echoes through a world of light and imagination, visitors know they have stepped inside a place where happiness has a shape.
This is 哈瑞宝欢乐世界—an immersive family destination in Dubai Festival City Mall, where story, design, and brand experience blend into one joyful adventure.
As HARIBO’s first global attempt to combine a Family Entertainment Center (FEC) with branded retail, Happy World redefines the way families experience the brand.
Our design team transformed HARIBO’s spirit of “Happiness and Sweetness” into a tangible narrative environment.
The space follows the central storyline of the “Sweet Gummy Adventure”, an immersive journey inspired by the Goldbears’ gummy‑making process—from mixing and molding to packaging and global travel.
The design fully embeds HARIBO’s visual and emotional language into every element of the environment.
Iconic products such as Goldbears 和 Starmix, vivid gummy colors, and soft rounded shapes are integrated into playscapes, sculptures, and environmental graphics.
Interactive lighting, sensory materials, and kinetic installations create a multi‑layered experience where families can see, touch, and move through HARIBO’s world of sweetness.
Each corner becomes a photo moment and a brand memory—recognizably, unmistakably HARIBO.
From the first mix to the final voyage, the design turns gummy‑making into a narrative flow of discovery and delight.
Interactive mixing seats simulate the gummy blend, glowing with changing colors and flavors.
Soft walls act as giant molds where children fill and shape their own gummy bears.
A Vortex Tunnel of mirrors and lights recreates the drying process through endless reflections.
A rotating drum lets visitors tumble playfully inside the “polishing” stage, wrapping sweetness in sparkle.
A stainless‑steel slide mirrors the packaging tube, sending guests into a soft‑padded “gummy bag.”
The adventure ends at a wall filled with transparent tubes where illuminated Goldbears travel around the world—symbolizing HARIBO’s joyful reach beyond borders.
For younger children, a dedicated Toddlers Area extends the gummy‑colored experience with safe, tactile playground elements shaped like gummies and fruits.
Soft textures 和 gentle lighting invite the smallest guests into HARIBO’s playful world, ensuring the sweet adventure is truly for all ages.
哈瑞宝欢乐世界 is more than an entertainment venue—it is a living expression of brand storytelling.
By embedding HARIBO’s cultural DNA into spatial experience, we transformed gummy from a product into an emotion that families can explore together.
Through light, motion, 和 interactivity, the design turns joy into something visible, touchable, and shareable.
We continue to see experiential design not just as amusement, but as a bridge between brand and emotion, space and story—and with HARIBO, that bridge is made of sweetness.